The rapid method of synthesis described here is readily scalable to the proportions required in cosmetics manufacture.

No. The titanium dioxide we use in our toothpastes has been proven safe by health experts around the world. It is used in our toothpastes as a white colourant, in a non-nano form as defined by European regulations. It is an approved colourant in cosmetics, and we comply with all the regulations applicable to it.

Micronized titanium dioxide doesn’t penetrate skin so there’s no need to be concerned about it getting into your body. Even when titanium dioxide nanoparticles are used, the molecular size of the substance used to coat the nanoparticles is large enough to prevent them from penetrating beyond the uppermost layers of skin. This means you’re getting the sun protection titanium dioxide provides with no risk of it causing harm to skin or your body. The coating process improves application, enhances sun protection, and prevents the titanium dioxide from interacting with other ingredients in the presence of sunlight, thus enhancing its stability. It not only makes this ingredient much more pleasant to use for sunscreen, but also improves efficacy and eliminates safety concerns. Common examples of ingredients used to coat titanium dioxide are alumina, dimethicone, silica, and trimethoxy capryl silane.

Following the EU’s ban on E171, the FDA told the Guardian that, based on current evidence, titanium dioxide as a food additive is safe.  “The available safety studies do not demonstrate safety concerns connected to the use of titanium dioxide as a color additive.”

In 2017, the Scientific Committee on Consumer Safety (SCCS) warned that they should revise their recommendations if any new evidence emerges in the future related to the potentially harmful effects of TiO₂NPs used in a sunscreen formulation or if they can penetrate the skin. In fact, our work could contribute to this matter because it evaluated the skin penetration of a particular kind of TiO₂NPs. [8]

The market for anatase titanium dioxide has expanded significantly over the years, driven by growing demand from various sectors. Manufacturers are now focusing on optimizing the production processes to enhance the quality and performance of anatase TiO2. This includes advancements in synthesis methods to produce nanoparticles with improved dispersion and stability. Companies are investing in research and development to innovate new applications, particularly in the fields of renewable energy and sustainable materials.

Lithopone’s historical significance is further accentuated by the advancements and modifications that followed its inception. The 1874 patent by J.B. Orr, for instance, ushered in a new white pigment—Orr’s Zinc White. This innovation was attained by co-precipitating zinc sulfate and barium sulfide, followed by a calcination process. Further refinements marked the subsequent decades, the most notable being the enhancement of lightfastness achieved in the 1920s by introducing small amounts of cobalt salts before calcination.

Faber argued there hasn't been enough change in these federal regulations in the decades following the FDA's approval of titanium dioxide – especially as others increasingly point to potential health consequences.